John Kozicki (Michigan Rock School and RockSchoolProprietor.com) talks with business and marketing coach Sara Campbell of Savvy Music Studio about using your existing student relationships to transform your marketing. Instead of inventing ideal client personas or copying flashy social media tactics, Sarah shows how the language you already use in lessons and the real progress you see every week are your best marketing tools.

In this episode:

• Why inauthentic tactics (fake scarcity, polarizing posts, product-style marketing) feel icky for music teachers


• How focusing on truth, trust, and niche specialization attracts better-fit clients.


• Why authenticity in communication is more effective than marketing jargon, and how to niche down to find your unique voice as an instructor


• Practical tips like capturing small lesson moments, asking students what mattered in a lesson, and marketing to your current families as much as to prospects.

This episode offers clear, actionable advice for studio owners who want to market more authentically, improve retention, and grow by leaning into what already works in their studio.

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